What is TrueTracking?
TrueTracking is our built-in tracking technology that allows you to understand how your user behaves after watching your video. We take in information about when and how many times they return to your landing pages as well as insight into how they navigate through your conversion funnel in order to better optimise campaigns.
What is TrueTracking's pricing?
It has no extra cost. All advertisers are given access to TrueTracking as standard as part of their video campaign, talk to your account manager about TrueTracking and how to get the most benefits out of tracking customers post-view.
How does it work?
Each user is given a GDPR compliant anonymised ID that is used as a touch point as they navigate through our publishers and your website, you can then view a complete overview of this behavior inside of your campaign reports. When this behavior data is combined with other users we can start to understand trends, peaks and troughs in when, why and how users are converting.
Confidently grow your business by turning views into clicks and clicks into customers with high-converting video lead generation campaigns.
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